Leadership
Douglas Fullmer
President & CEO, Phoenix Live Survey
Twenty years ago, Douglas Fullmer wasn't building software. He was running guest services at one of Dallas's most demanding hotel properties — learning firsthand what it takes to keep guests happy, and what happens when the tools aren't there to help.
Across every property and operation he led, Douglas kept encountering the same gap — guests with unresolved frustrations, and staff without a simple way to know about them in time. The technology existed to bridge that gap. What was missing was someone who understood both sides of it well enough to build it right. That's what Phoenix Live Survey is.
His Story
At Omni Hotels and Resorts in Dallas, Douglas led guest services operations at a flagship property — overseeing staffing, facility operations, and the kind of cross-departmental coordination that defines whether a guest leaves satisfied or never comes back. He didn't observe these challenges from a boardroom. He managed them daily, on the floor, with real guests and real stakes.
From there, Douglas took his operational instincts into large-scale distribution and logistics, directing an international fulfillment operation serving U.S. Military exchanges across more than 80 manufacturers worldwide. What carried through every role was the same conviction — that the people closest to the customer deserve better tools, better information, and a better chance to do their jobs well.
"We don't sell software to the hospitality industry. We give the hospitality industry the tools its people deserve."— Douglas Fullmer, President & CEO
Why Phoenix
Phoenix Live Survey wasn't built in a lab by developers who studied hospitality from the outside. It was built by someone who lived it — who stood at the front desk, managed the staff, and felt the frustration of watching guests leave unhappy because there was no simple way to know, in time, that something had gone wrong. That experience is baked into every feature, every workflow, and every decision behind this platform.